
Posted: 17th February 2026
Claims that AI can help fix climate dismissed as greenwashing. Industry
using ‘diversionary’ tactics, says analyst, as energy-hungry complex
functions such as video generation and deep research proliferate. Tech
companies are conflating traditional artificial intelligence with
generative AI when claiming the energy-hungry technology could help avert
climate breakdown, according to a report. Most claims that AI can help
avert climate breakdown refer to machine learning and not the energy-hungry
chatbots and image generation tools driving the sector’s explosive growth
of gas-guzzling datacentres, the analysis of 154 statements found. The
research, commissioned by nonprofits including Beyond Fossil Fuels and
Climate Action Against Disinformation, did not find a single example where
popular tools such as Google’s Gemini or Microsoft’s Copilot were
leading to a “material, verifiable, and substantial” reduction in
planet-heating emissions.
Guardian 17th Feb 2026
https://www.theguardian.com/technology/2026/feb/17/tech-companies-traditional-ai-generative-climate-breakdown-report